Video Blogging is the next evolution in sharing ideas and products online. Whereas text blogging is already familiar to many, using videos gives one a more vivid way of expression. It is resource-intensive but the impact is so much more significant. If pictures speak a thousand words, video blogging surpasses that by far.
Technical Requirements
Compared to a text-based blog, a video blog requires more disk space on websites, a faster server, and a new set of programs to support it. You can also syndicate your videoblogs through RSS, a technology that syndicates your website to other RSS aggregators.
Benefits of Video Blogging in Business
Video Blogging allows a person to voice out his opinion and be heard online. For a business, it has so many advantages to it. Think about it like you have a great platform to present your wares or services to people who could potentially become your customers, just like a commercial for free. Through RSS, you are now able to reach your target market more effectively.
Influence to Consumers
People like to see what they’re going to buy. Many want proof that they’re really getting their money’s worth for the hard-earned greenback they’re going to spend. Well-documented is the power of the thirty-second commercial, and video blogging has the same effect. Give your product a good presentation, and it alluringly woos people to buy, sometimes even if they don’t really need it.
Attention Grabbing Content
Unlike static pages, videos easily attract customers. Just imagine that your product is displayed in every respect through a video blog. Obviously, this means that there will be more attraction and orders from customers.
How to Start a Video Blog
In case you are a beginner, you can even create a video blog from your home itself. You would need only a web camera, microphone, video software, and proper lighting. You can start creating videoblogs with normal camera skills.
Equipment and Setup
Get a good web camera with high resolution for better output. Make a short story or cap all of your products in one go in such a way that it is presented the best. Let your creativity flow.
Importance of Lighting
Good lighting is a must. The area of filming should be well-lit so that the images are crispy. Lighting effects will add glamor to your presentation.
Incorporating Sound
If you’re going to have sound, make sure to record voice overs with a microphone that really waxes poetic about your product and all of its glories. Sound in a video blog is just as important as video, so be sure to get your audio just as exciting as your visuals.
Editing Your Videos
Put it all together with video editing software. Add the sounds, cut out the lousy angles, or insert still pictures. There are a great deal of user-friendly programs you can use without knowing a thing about editing video. Be aware of your background and your lighting to make sure those two elements mesh.
Video Blogging isn’t without its drawbacks. It uses up a good deal of computer memory and space, and download times can be long, especially for those with dial-up service. These minor setbacks shouldn’t discourage you, though. Videoblog, but also keep text and pictures there to be inclusive.
Conclusion Charles Cadman
What makes or breaks it is the creativity in how you are to present your product. Video blogging delivers an interactive way to sell, engage customers, and point out benefits for your merchandise. Sometimes, that alone can make a sale.
